Swot Analysis Essays - Burger King Advertising, Types Of Restaurants

Swot Analysis McDonald's vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonald's organization, the first issue we will examine is their company goals. McDonald's has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake. McDonald's has a second company goal that sets them apart from most of their competitors. McDonald's was founded on the principle of giving back to the community, and that remains one of their primary goals today. Through their charities, Ronald McDonald's House and Ronald McDonald's Children's Charities, McDonald's has pumped millions of dollars back into the community over the years. McDonald's customer service policy is laid out in the McDonald's Guarantee. The McDonald's Guarantee states, Your food will be hot. Your service will be fast and friendly. And your drive-thru orders will be double-checked right. If you're not satisfied, we'll make it right. Or your next meal is on us. Guaranteed. The customer service procedures of McDonald's are centered on focusing on one customer at a time. They are more concerned with the quality of the service than the speed of the service. Employees usually take only one order at a time. They then prepare that order while the customers wait. After the present customer is satisfied, they move on to the next customer. This procedure allows great accuracy and quality, but lacks speed. McDonald's climate was not very appealing. Everything appeared to be focused around the business instead of the customers. Employees were working at a rapid pace, but it seemed like they had no time for customers. They acted as if it was a burden for them to stop and answer a simple question or refill a drink. The atmosphere was also very noisy. There was constant beeping, banging, and yelling coming from the service area. They did not provide a pleasant ambiance for customers to dine in. McDonald's communication and leadership were also lacking. The only communication between employees and customers was the placement of orders. The employees provided no feedback in terms of double-checking orders or communicating any delays that might occur. Communication between employees consisted of loud yelling throughout the kitchen. In terms of leadership, we did not see a manager present during our entire visit. Diagnosing Burger King was a little more difficult because they do not provide customers with literature (pamphlets) communicating goals and policies, as McDonald's does. However, Burger King's goals seemed quite clear. They want to individualize each customer's order and provide the fastest service possible. Burger King's policy is to give the customer many choices and to accurately and quickly provide whatever the customer chooses. This policy is reflected in their slogan, Your way, right away. Operating under this policy makes it very easy to achieve their goals. Through the many choices they provide it is easy to customize each order. Burger King's procedures are also consistent with their goals. In order to individualize each order they provide customers with many options when ordering. Some options include fries or onion rings, cheese, bacon, mustard, ketchup, mayonnaise, lettuce, tomato, pickles, and onion. The customer can pick any combination of these options that they desire. To facilitate fast service Burger King takes customer orders on a continual basis. One employee takes the customer's order, the customer then moves down the line where another employee is preparing the order. Meanwhile, the original employee is taking another customer's order. Customers also get their own drinks while they are waiting for their meal. This makes service much faster in that employees do not have to prepare drinks or provide refills. The climate at Burger King was very pleasant. The emplo yees conveyed the attitude that they were there to assist the customers in any way possible. The restaurant was very clean and there were no loud noises from the service area. They also provided relaxing music for customers to listen to while dining. Burger King possessed more than adequate communication and leadership. Employees gave the customers feedback on their orders. Each customer received a receipt, which enabled them to

Four Tough-Love, Common Sense Rules in Freelancing

Four Tough-Love, Common Sense Rules in Freelancing When a new writer asks me how to start making money freelancing, they usually ask What are the rules? You can buy many books and take classes on freelancing, but there are some pieces of advice that are pure common sense. 1) Do not pitch pieces until you already write well.   You dont start writing 2) Know that market well.   Sounds almost like a cliche, but believe it or not, most of the queries I receive have nothing to do with FundsforWriters. Same goes for most blogs, magazines, and periodicals. Many writers sling articles out hoping they fit somewhere. Editors get more than enough good articles to select from without sorting through those that dont. And yes, word count matters. Pitch smart and accurately. Clean and intelligently. 3) Do not ask for the guidelines. Editors do not have time to teach you how to write for them. Its your job to read the publication, hunt for guidelines, and pitch correctly. When you write and ask what an editor needs and how they want it, expect rejection. The exception to this rule is if you are well-established as a freelancer, can tout a serious string of credentials with superb publications, and want to write a letter of introduction instead. 4) Do not argue with the editor. Arguing with an editor is asking for rejection. They dont have time for that. They also know better than you what best fits the publication. Tough love indeed. A newbie or hob